Airbrush makeup is all the rage and Nilma will show you how with her exciting techniques without a makeup brush. Airbrush can do magical things for the face. Everyone is doing it, why not you? What you will learn: • Spraying versus a makeup brush • How to create soft and pretty faces, step by step • A glamorous evening look • Beauty supplies needed She will also share what is hot in beauty and trends, Nilma style!

Designed for aspiring spa owners, this workshop provides an overview of the spa industry with strategies for financing, concept development, operations and marketing. This step-by-step workshop will begin with the early stages of researching your local market, writing your business plan and creating precise financial forecasts. We will explore the creative process to developing a smart concept and conclude with nuts and bolts information on how to implement proven operational models and guide you on cost effective and successful marketing strategies. Topics will include: • Developing Your Spa Concept • Market Research • Business Plan and Financial Forecasting • Setting Up a Smooth Operation • Cost Effective Marketing Initiatives

Expertise is good, but media savvy is better. We live in a celebrity-obsessed society because celebrities have the good fortune consumers try to achieve. You can harness the secret of that influence. Use public relations techniques to transform yourself into a media darling, someone consumers love and journalists can count on. In this session you will learn how brands get and stay in the news including: • What it takes to position yourself as an expert • Staying on point with your media agenda • Getting quoted (and accurately) • Becoming a media resource

Buntricia is an engaging speaker who will teach you with a fun twist. In this workshop, you will learn: • Products you need for your kit to achieve this type of look • How to obtain a flawless look • High Definition beauty ideas • Learn the tricks of the trade for flawless results every time

Do you want more traffic to your website? Do you want visitors to stay on your web site longer? Do you want to convert web traffic into sales? If you answered yes to any of these questions, you are ready to start blogging. This all-levels session will develop your core understanding of blogging from picking which content management system to use to techniques for posting content to maximize your exposure. We will focus on how to optimize the content you create to improve your google rankings and drive traffic to your web site. This session will expand your practical skills and ignite your blogging strategy.

You've all witnessed it by now: your valuable spa customer proudly announcing that they won't be buying your spa products from you anymore now that they've found it online at a discount. All your hard work and badly needed income suddenly swept away by an anonymous website that can afford to undercut your prices and steal your business! The only way to defend your sales against internet piracy is to own and sell a quality spa brand that only YOU have access to. This class will show you how easy and wise it is! • Understand fact from fiction in the world of private label product quality and sales • Examples of the trend among retailers to create their own product brands • Myths regarding consumer perception about and receptiveness to small new product lines • Testimonials from those that have succeeded with their own products • The ABC's of starting your own product collection: guidelines for selection, investment and marketing your brand • Branding workshop: how to create your own brand identity that will sell you! There will also be a drawing for Preston branded products at the end of the presentation!