Focusing on the 'creative building blocks' of spa development, consultant and ASTECC founder Anne Bramham focuses on the role of 'value' in creating a successful spa/wellness model. Whether developing an expansive resort spa, an owner operated wellness retreat or launching a property brand, the session explores the vital role of treatment programs in creating an identity that reflects the values and intentions of your property.

Are you still paying your team the same old way? It's time for change! Attend this session to learn about the innovative VPG ComPlan. VPG reveals the average volume per guest. This revolutionary compensation plan is designed to address two significant challenges facing the spa industry: high compensation rates & low profit margins. Learn how to implement this financial tool and pay your team their true worth. Stop the 50% commission madness! This motivational plan encourages the team to focus on their performance, while increasing the volume per guest for both service and retail. Ideal for Spa Leaders and Managers.

World-class spas create a sensory journey that deeply affects every guest. Do you feel like you are successfully engaging all five senses for each and every guest? This session will provide you with innovative ideas, equipment selections, and techniques that will help you create a true sensory journey for your guests without access to a world-class budget.

Everyone wants to get on the map as a respected brand. But more importantly, in these economic times, all marketing efforts must focus on consumer sell-through. While it's national publicity that brands and builds credibility, it's regional media that sells. Providing retailers with public relations support and assistance assures visibility on the local level that leads to success. In this session you will learn how to merchandize national PR and get local attention to ensure retailers sell products. • How to provide value-added support for retailers • Responding to the needs, events and opportunities available in local markets • Getting regional media coverage in retailer markets • PR that sells

How important is guest satisfaction, retention, and referrals to the ongoing success of your spa business? This session will help you create customers for life through time-proven methods and practices of training, employee engagement, and expectation management. What does a "Garbage Burger" have to do with the success of my spa?

Do you have what it takes to launch a career as a spa business management consultant? This exciting and potentially lucrative profession may be the next smart move for your evolving spa profession. If you feel you have reached a ceiling or dead end as a spa practitioner, sales representative, manager / director or owner spa business consulting may be the best option for turning your knowledge and skills into a new income opportunity. Here's what we'll cover in this special career-development class: • What it means to be a spa business consultant • Qualifications and skills needed • A look at the various consulting opportunities in the current business market • Working situations and options, earnings potential • What it takes to succeed

Is your menu focused on a la carte treatments? Attend to discover essential principals for creating an effective menu. Principals include: 1. Menu Structure – a la carte versus programs 2. Copywriting Tips, words that sell and words to avoid 3. Images, where to buy them and how to use them 4. Design Elements, size, number of pages and layout 5. Pricing Strategies & Positioning Most importantly, you will learn how to MAXIMIZE REVENUE by focusing on programs, rather than the typical a la carte menu you see everywhere else. Attend and set yourself apart from the rest. Ideal for Spa Leaders, Marketing Directors and Designers.

In this class you will learn the systems that are required for you to earn the six figure paycheck. With its unique approach to adding the WOW factor to every guest's visit, every time. Learning to work less hours but make more money. You can have all this without raising your prices, or seeing more clients. Are you sick and tired of working hard and not seeing the financial rewards? Do you want quality in your business and in your life? Do you want to BE the Six-Figure Spa Professional? If you answered YES to any of these questions, we will look forward to seeing in the class! Recommended for owners/managers/service providers.