FREE to all attendees with your paid daily admission. Program subject to change.


Monday, October 17

Small Business Marketing Strategies to attract Big Business Customers
9:00am-10:00am
Attempting to compete with big business advertising campaigns is expensive and ineffective for small businesses. Today's customers respond to intimate, relationship-building messaging from their local businesses. From events to sampling programs, charity work to social networking, this workshop will teach you cost-effective marketing techniques to build a sense of community within your spa that will attract new, reclaim past and upsell existing clients. Topics Include: • In House Events / Off Site Events • Charity Work • Social Networking • Effective Email Campaigns
PROVEN MARKETING MUSCLE: If You Want To Dominate Your Local Area and Double Your Profits... Without More Brain Damage Then Read On!
10:15am-11:15am
  • CRAIG URE • Chief Massive Action Officer - ZoomDazzle
Learn proven, real world marketing strategies & systems in this fast-paced tactic filled workshop: Google, Social Media, Facebook, Mobile, Twitter, Foursquare and more. Bumps, up-sells, cross-sells, down-sells to predictably deliver you more clients/patients, more often, spending more and referring more. If marketing your business confuses the hell out of you or you are looking for real-world proven results then install this proven marketing blueprint in your business... starting today! Warning - If you are just looking for more lame regurgitated marketing tactics, looking for hype or a feel-good hour then don't attend this workshop. All marketing worksheets and checklists provided. (A $1,997 Value)
The Magic of Spa Service: Exceeding Guest Expectations
11:30am-12:30pm
  • LOUIS MATTASSI • Business Coach and Trainer - Empowering You Consulting and Training
Creating magic for each of your guests is about creating the experience. It is making everything behind the scenes flawless to ensure the guest experience is what YOU choose for them to see and feel. The magic is you being in control of every moment of your guests visit. This class is all about creating a magical experience and having your guests becoming Raving Fans! • Learn what your guests really want • Create a WOW every time • Have them spending more on each visit
Using FaceBook Ads and Guerilla Tactics to Build YOUR Community and Grow Revenue on FaceBook
12:45pm-1:45pm
Does your online Facebook community reflect your customer base? Do you feel like your business Page on Facebook is made up of a few friends and clients? Are you wondering where the other 700 million people are? In this session we will cover guerilla tactics to build your Facebook presence and secrets to maximizing the effectiveness of Facebook Ads to build your community. We will "tie the knot" between Facebook and your website, covering basic to complex strategies on how to get repeat business as well as referrals scheduling appointments with you, directly from your Facebook Page!
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