Are you overwhelmed by the vast amount of information targeting the salon and spa industry today? Puzzled as to how your business stacks up against the latest surveys and research studies? Want to learn more about the best way to conduct research that directly impacts your business? In this session Janet will dissect some of the more popular research tools used in the industry, showing you how to apply this information in making important business decisions. Discussion will include best practices for conducting your own research using several methods including surveys, observation and focus groups.

It's the big question and it's frustrating to hear the answers. It's not her girl friends or the local department store. Learn who is influencing your client, their tactics and review criteria, learn their purchasing habits and how you can tap in, and give these advisers competition. Leave with a plan that includes secret web shopping, creating you own blog, how to offer incentives to get the client back, and how to bring your clients in for spa services through retail… not like you used to do it! Leave with a better understand to grow you new spa business strategies.

Author, esthetician and Reiki master teacher, Linda Bertaut shares years of creating potions and recipes that clients love. Sometimes it's the small things make the biggest impression. 88% of people go to spas for stress reduction and relaxation. Help your clients take their minds off their hectic day by incorporating these simple offerings from nature and watch them light up. In this class you will learn how to: • Create an Herbal Aroma Bar • Make herbal teas that calm the nerves and lift the spirit • Create inexpensive bath soaks to heal dry, itchy skin • Incorporate affirmations and meditation techniques for yourself and clients • Make Gemstone Drinks and more…

Are you ready to increase your Spa profitability? Are you ready to be the successful and powerful Spa Business owner that you know is possible? In this session you will discover where your business is currently, what is holding you back from your Spa running as a money making machine and the action steps needed to take your Spa to the next level. You will walk away with: • 10 ways to maximize & increase spa profitability • How to leverage your profit centers • A roadmap of action steps to make your spa a money making machine.

Does your online Facebook community reflect your customer base? Do you feel like your business page on Facebook is made up of a few friends and clients? Are you wondering where the other 700 million people are? In this session we will cover guerilla tactics to build your Facebook presence and secrets to maximizing the effectiveness of Facebook Ads to build your community. We will "tie the knot" between Facebook and your website, covering basic to complex strategies on how to get repeat business as well as referrals scheduling appointments with you, directly from your Facebook Page!

How does one go about finding new clients when most businesses start out on a limited budget? After basic expenses a business may not have much left for expensive advertising campaigns, which can cost thousands. Thanks to the Internet, a business can advertise services/products without paying much money. In fact, depending on how a website is optimized, it is possible to get completely free online advertising. Smart phone marketing is on the rise, but there are do's and don'ts that can make or break a Smart phone campaign. The secrets to both approaches will be explained throughout this class.

A discovery of how nutritional skin care is critical in supporting maximum cosmeceutical results! Medi Spas are in the forefront combining cosmetic treatments with alternative wellness. The end result is the insight to building maximum skin and health nutrition for anti-aging treatment perfection. Learn why single molecule serums, injectables and surface cosmetic treatments demand pure health to maintenance and attain goals, discover the chemistry of natural and organic health building and how your spa can play a bigger part anti-aging dollars.

Do clients really sue? Learn from real-life cases. This session will tell you what esthetic treatment is the most risky. You'll also learn the three areas that put your clients at risk. • Know what to do (and what NOT to do) if you injure a client. • Does your employer's liability insurance really cover you? Learn the 4 questions you must ask your employer to be certain. • How well do you know your own insurance policy? The difference between claims-made, occurrence form, shared aggregate, and • Learn the top 10 ways to reduce risk for your clients and protect your career.

Beauty travels with the speed of light as stunning research has brought worldwide attention to the power of color not only as a therapeutic solution to skin conditions, emotional issues and relaxation but also for its beautifying full spectrum benefits. Embrace color therapeutics as an energy based modality. Julianne will share the latest research on light technology and treatments to support a radiant youthful glow and healing journey. Discover how color beams revitalize and rejuvenate the mind/body matrix based on energy medicine and ancient healing arts. Bridge the science of energy medicine and color into your spa and wellness center.

Skin care and makeup sales are soaring at big box stores, grocery stores, drug stores and more! How about at your spa? Are they clamoring to shop your shelves? Do you carry to die for products? Retailing more than just services will take your business to the next level of beauty and beauty filled profits. • Find out what's new, what's now and what's next in the world of beauty retailing • How to get started or expand your product lines and get a piece of your retail pie • Display ideas and marketing must haves! • Bite into BIG sales and LOVE the results!

Get the most out of the strongest spa/wellness motivators – relaxation, stress relief, healthy-aging, nutritional health, bio-tech, naturals and organics – with the powerful client retention tool of Customization! Learn how to develop easy and repeatable methods and systems for "you can't get this from anyone else," results-driven, personalized treatments and retail. Jimm Harrison will share 20 + years experience customizing and developing beauty health products and treatments that will guide you to increased profitability and client retention.

The answer is hidden within the energy patterns of the Chakra system. One client comes to you for no-nonsense, results-oriented treatments, another wants to feel like your friend, while another is there because image is their top priority. How can you learn more about your clients to customize your service to fit their needs? Knowing the motivations of each Chakra Personality type will assist you in relating to others and gaining repeat business. Learn ways to attract clients based on their innate priorities in life. Learn: • Definition of each personality and their motivating force • Guidelines to determine your best repeat clients • Which services and products will appeal to each personality type and more

Successful spa/salon practitioners and business owners understand that creating a thriving practice takes much more than providing a technically good service to their clients. It also takes an awareness of the many ways we "touch" our clients throughout each visit and interaction. Join Felicia Brown, owner and business/marketing coach for Spalutions for this eye-opening session on how to accelerate the growth and profitability of your business by making every client touch positive. This class will benefit massage therapists, estheticians, nail technicians and other hands-on or wellness practitioners as well as those who employ them. Attendees will also learn about: • Commonly missed opportunities for connecting with new clients and prospects • How to determine each client's needs and "must haves" for a service • Inexpensive yet powerful ways to WOW clients in every session • Secrets for generating repeat business, referrals and highly satisfied clients

This informative class will provide you with the essential tools to build and maximize your team's potential. • Learn key interview techniques to determine which potential team members are right for you. • Set clear expectations right from the start to help you and your team win. • Discover motivation techniques that inspire your people to keep them loyal forever. • Learn 15 traits essential to every new hire. This program is a must for any spa owner who wants a high integrity factor and to take their business to the next level.

Focusing on the 'creative building blocks' of spa development, consultant and ASTECC founder Anne Bramham focuses on the role of 'value' in creating a successful spa/wellness model. Whether developing an expansive resort spa, an owner operated wellness retreat or launching a property brand, the session explores the vital role of treatment programs in creating an identity that reflects the values and intentions of your property.

Thought about your boomer-tising lately? It is time to develop, review or revamp marketing and services approaches to attract and retain the older adult as a client! Population demographics, spending patterns and use of wellness and complimentary/alternative health services will be discussed… as well as examples of current marketing/services which turn older adults away! The 50+ female gracefully aging baby boomer has significant "purse power" to influence the day spa, medical spa and wellness industry for more than 20 years to come. Attracting and retaining this market segment requires elements of a.) knowledge about the demographic and b.) tailored services, education and advertising approaches.

By now you know that your staff supports your spa as much as you're customers, and that a powerful team can make a huge difference for your business. This course teaches how to recruit, hire, fire and retain. • Learn how to recruit your rock-star spa professional \ • Perform interviews that work • How to fire… remove drama! • Retain great employees.

If you want to discover exactly where your business is leaking profits and fix your failure… starting today then attend this fast paced workshop and learn the exact 7 Keys, strategies, tools and resources you can start using immediately to predictably make you more money and give you more time off. Including: • the 5 Marketing leverage points to exponentially grow your business • lead-generation systems to quadruple-your-conversions • effective follow-up systems to triple-your-profits • proven conversion strategies to capture 30% more sales • the ultimate consultation system to skyrocket sales • drip marketing systems to double-your-profits and much more. Missing this one will be like flushing money down the toilet… literally. All marketing worksheets and checklists provided (A $1,997 Value).

It's easier to keep your youth than to have to retain it after it's lost! Preventative anti-aging is a growing category, but convincing teens and young adults that they won't look young forever can be tricky. You need to market to them. In this session, attendees will learn how to: • Reach an untapped market • Use PR to reach a younger audience • Build more revenue by expanding target demographics • Attract life-time customers earlier

Attempting to compete with big business advertising campaigns is expensive and ineffective for small businesses. Today's customers respond to intimate, relationship-building messaging from their local businesses. From events to sampling programs, charity work to social net-working, this workshop will teach you cost-effective marketing techniques to build a sense of community within your spa that will attract new, reclaim past and upsell existing clients. Topics include: • In house events/off site events • Charity work • Social networking • Effective email campaigns

As the ethnic population continues to grow immensely, there will be demand for the ethnic-specific skin care. Ethnic consumers are looking for skin care specialists that understand their skin care needs. Therefore, skin care professionals will need to learn how to specifically address the unique structure and function of ethnic skin and hair to enhance their service offerings. In this session, you will learn from an expert cosmetic chemist about the following: 1. The growing ethnic population 2. Define ethnic skin 3. The unique structure and function of ethnic skin and hair 4. Commonly found skin disorders in ethnic populations 5. How to treat ethnic skin disorders and maintain healthy skin

Dan Chandre will guide attendees through the evolution of the web consumer pre and post the recession. Today, consumers are looking for the best deal creating a shift in the pricing environment from suppliers to consumers. Consumers are now purchasing in groups and peer recommendations are driving the demand. While the recession impacted consumers' spending habits and their sensitivity to prices, the explosion of social media and group buying sites allows businesses to communicate with their customers and meet their price points. Join this session to learn how to use these forms of communication to reach the new web consumer.