Conference Preview

2012 Conference Program


Sunday, April 22

Why Bio-Identical Hormones are Essential in Dermatology & Anti-aging
9:15am-10:30am
Understanding that whole body health, from the inside and out, is essential to successfully and maximally treat the skin, the body's largest organ, and optimize anti-aging, health and beauty and disease prevention. The body's organs and systems are significantly affected by the endocrine system. Hormonal imbalance plays a critical role in skin health, as it contributes to all skin conditions (i.e. acne, rosacea). To scientifically promote overall health and well-being, anti-aging, preserve beauty, and treat skin problems correctly, bio-identical, mimic-nature hormones and internal support are imperative, or the solutions utilized will perform 30-50% at best with lessened longevity of results.
Implement Industry Best Practices to Open a Successful Medical Spa`
10:45am-12:00pm
Join one of the industry's top business leaders, Francis X. Acunzo, CEO of Acara Partners as he identifies the best business practices to successfully open your medical spa or cosmetic medical practice. He will share Acara's methodology on how to develop, design and launch your business. With over 100 projects completed, Acara's knowledge base of best practices contains invaluable essential elements that should be the basis of any successful new business development effort. In addition, Mr. Acunzo will share his top 5 medical spa tips for smart interior design that improves the bottom line – a critical element in the development of a medical spa.
Increasing Revenue by Introducing Medi-spa Programs & Memberships
1:00pm-2:15pm
Attention Leaders! If you are tired of high payroll payout and minimal return on your investment, you need to attend this session. Fact: Most Medi-spas focus on either a la carte treatments or series sales only; leading to missed opportunities and low revenue generation. Maximize your opportunities and income potential by implementing the D.O.R.M. System. Join Dori and discover how D.O.R.M. can positively impact your business with simple, effective steps. 1. DISCOVERY Identify client's needs. Dori will share an Effective Process utilizing proper discovery tools and techniques. 2. ORGANIZE a custom program/membership. Secrets to generate revenue and increase retention with programs and memberships. 3. RECOMMEND home care recipes. Maximize retail revenue with the P.R.I.D.E. system. 4. MEASURE client results. Track results and their impact on your retention rate. Most importantly, you will learn how to MAXIMIZE REVENUE by focusing on programs and memberships rather than a typical a la carte menu. Attend and reach a new level of success! Ideal for medi spa leaders, physicians, nurses, therapists, or anyone who wishes to improve guest relations and revenue.
Review of Facial Fillers and Injectables
2:30pm-3:45pm
This course will provide an review of facial fillers and injectables. Clinical applications of different neurotoxins will be discussed. Additionally, this course will provide an overview of the available facial fillers in the US. • Learn about the widely used facial fillers and injectables • Learn about the most common surgical complications

Monday, April 23

Operate Your Medical Spa at Maximum Capacity
9:15am-10:30am
Do you want to elevate revenue and capacity? It's a fact. Most spas operate at about 35% of their true capacity. Schedule gaps and dead time lead to lost revenue. Attend this session and practice geometric growth. Here is some of what you will learn: 1. How to increase revenue per guest/patient per visit 2. Easy steps to launch a referral campaign that generates new clients 3. Discovery and maximization of spa space utilization and employee capacity 4. Implementation strategies to drive more traffic into your medi spa increasing your medi spa's capacity is achievable when you discover geometric growth! Join us and gain easy to implement systems that will lead to increased capacity and revenue.
Medical Spa Consultation and Marketing Strategies
10:45am-12:00pm
Recommending and closing premium service sales is an art. Differentiating your services and product offerings is essential in an ever crowded market place. Learn how to define, market, close sales, and many additional components that build a successful medical spa business. Discover what technology can help you close premium service sales and learn the three financial drivers of the med spa business.
How to Get Your Vendors to Pay for Your PR
1:00pm-2:15pm
Ask and you shall receive – is what leading equipment manufacturers and service providers say about the marketing support they are willing to provide for their spa partners. Don't let money that is available for marketing your medical spa lie untouched. Use it or lose it seems to be the mantra of many top spa vendors. Get strategies to effectively leverage your vendor partnerships, while getting a return on investment. In this session, attendees will learn how to: • Tap into vendor support • Leverage vendors marketing and sales tools • Develop co-op PR and advertising campaigns
Medispa Procedures and Post-operative Skin Care
2:30pm-3:45pm
This presentation will be an overview of the latest developments in medical spa procedures (injectables, lasers, etc.) as well as the most effective ways to treat treated skin. This will include both face and body treatments, as well as both immediate post-treatment care (in the treatment room) and at-home care. Forever Laser Institut of Geneva, Switzerland, will be used as a case study.

Tuesday, April 24

Staffing a High-Performance Medical Spa
9:15am-10:30am
Are you continually frustrated by your efforts to grow your medical spa practice? Do you wonder why no one seems to "get it" except for you? The difference between busy and chaotic in your medical spa may be that there is no defined structure to support business operations, and ensure that the right people are doing the right jobs. It's not enough to hire talented people, they need to be directed towards a common goal, and to understand the role that each of them plays in smooth operations. This invaluable workshop will explain the documents, templates and processes necessary for your business to thrive and succeed. We'll give you the tools to develop a step-by-step process to evaluate potential problems, and areas for improvement, in your current hiring, orientation and training processes, and to create an action plan to immediately improve your practice and ensure both satisfied patients and staff. • Designing your recruiting, hiring, training and orientation program • Documentation – what are the important components of employee handbooks, department manuals, position descriptions, service protocols • Meetings and communication plans • The do's and don'ts of performance appraisal
Stem Cells: An Update
10:45am-12:00pm
This presentation will focus on the use of stem cells in the cosmetic field and will discuss stem cells both human and plant. What are they? What are the different types? How can they be useful to the skin? Why is there such a controversy surrounding stem cells? This session will also include the latest developments in this new and constantly evolving field.
Top 20 Marketing Strategies That Will Boost Your Bottom Line
1:00pm-2:15pm
Learn the top 20 marketing tips and strategies that you should implement in your business to increase your bottom line. Different ways to increase revenue and credibility by offering new approaches will be discussed. Get easy and new effective marketing ideas. Learn how to double your revenue, build customer loyalty, and the marketing strategies that transformed Medical-spas, spas and clinics around the world. This class is for Spa & Medical-Spa managers.
Footer